A travel website is meant to give you valuable information related to your travel planning and inform you of your options. It is meant to help you make a decision when it comes to choosing a destination, fixing a budget and making important choices like where to stay and what to see. But even such basic information is hard to get these days because most of the big sites are so very commercialized; it is simply not worth losing your mind over the overflow of data that they provide.
Most of that information is promotional material for which the sites get paid. What do I mean by that? Well, here’s an example – you build a large travel website and people start visiting it for information and advice. Soon, local businesses at the destinations mentioned on the website want to advertise through your website. If they do it via the usual way, i.e., banners on the website, block ads on the side panels, then it is all fine and dandy. But what these people are really looking for are what the people of advertising calls ‘plugging’. Plugging is a cleverly designed piece of advertisement that is blended in to content that is not advertisement or does not look like advertisement.
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