Mexico Tourism Board
As part of a more aggressive international promotional strategy in North America, the Mexico Tourism Board (MTB) will open a marketing office in Washington, D.C. in May, bringing the total number of offices in the region to nine.
Heading up the Washington, D.C. office will be Eduardo Chaillo, a Mexico Tourism Board veteran who once led the Mexico Convention Bureau (MCB) and most recently oversaw the MTB’s promotional efforts in the United States and Canada from the MTB’s midwestern headquarters in Chicago.
According to Chaillo, the office opening responds to a need to better service the northeast region, whose high population density and per-capita income make it one of Mexico’s most important international tourism feeder markets. The city is also home to many of the United States’ leading travel associations, government agencies and chambers of commerce, as well as the Mexican Embassy, making an established presence for the MTB there particularly important, Chaillo said. continue reading…
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